Aestura Wins First Place in Hospital Cosmetics at 2026 Brand Awards

Aestura, a K-Derma brand under Amorepacific, has secured the top position in the Hospital Cosmetics category at the ‘2026 Brand Awards’, marking its 11th consecutive win.

The Brand Awards, hosted by the Korea Consumer Forum, has recognized leading brands since 2003 based on consumer votes.

This recognition underscores Aestura's established trust among consumers and brand competitiveness, stemming from long-standing dermatological research and collaboration with healthcare professionals.

Initially launched as Pacific Pharmaceutical in 1982, Aestura has been conducting empirical dermatological research grounded in a hospital network since the concept of dermatological care was still emerging in South Korea. Currently, the brand collaborates with dermatology specialists from 40 major hospitals and operates eight advisory research councils to maintain close partnerships.

Regular research meetings allow for the sharing of insights on skin concerns and dermatological science, which are subsequently reflected in Aestura’s product development. As a testament to its expertise, Aestura products are prescribed in all 47 major hospitals across the country and are distributed in over 4,100 clinics, including pediatric facilities.

Building on its accumulated dermatological expertise and brand competitiveness in South Korea, Aestura is accelerating its global market pursuits. The brand has expanded beyond Asia, entering U.S. retailer Sephora last year, followed by market growth into Canada, Australia, and China. This year, Aestura plans to penetrate approximately 860 stores across 19 European countries through Sephora.

A representative from Aestura stated, "Winning for 11 consecutive years reflects the trust of consumers who have believed in and chosen Aestura over the years. We aim to present verified sensitive skin solutions from South Korea to customers worldwide and grow as a global dermatological brand."