MAKE UP FOR EVER Appoints K-POP Group NMIXX as First Global Ambassador

Global cosmetics brand MAKE UP FOR EVER has appointed K-POP girl group NMIXX as its first Global Ambassador, focusing specifically on the K-POP segment. NMIXX will kick off their partnership with a campaign for the new product, Artist Color Glow Lip Balm, which aims to share MAKE UP FOR EVER's creative spirit and message of self-expression worldwide.

NMIXX, known for their strong vocal performances, impressive visuals, and dynamic choreography, consists of six well-rounded members. The distinctive personalities of each member and the synergy of the group resonate with MAKE UP FOR EVER's philosophy that encourages individual expression through makeup.

The Artist Color Glow Lip Balm features ten vivid shades with options for either a glow or glitter finish, tailored to adapt to various moods. Its formula, enriched with hyaluronic acid, blueberry extract, and peptides, promises 24-hour hydration, enabling users to enjoy both color and care in one product.

Aline Burelier, CEO of MAKE UP FOR EVER, stated that the Artist Color Glow Lip Balm embodies vibrant colors and original packaging. She expressed confidence that NMIXX's unique energy and the diverse personalities of its members would harmonize well with the campaign.

NMIXX emphasized that through their role as global ambassadors, they are excited to showcase diverse moods and styles, paralleling their musical performances with makeup. They hope that many fans will discover their own color and glow through the Artist Color Glow Lip Balm.

The partnership between MAKE UP FOR EVER and NMIXX will extend beyond the Artist Color Glow Lip Balm to include various products, starting with the NEW HD SKIN Perfecting Glow Cushion campaign, showcasing a range of engaging offerings.