The global beauty brand Anua opens a pop-up store in the Shinsegae duty-free shop, featuring exclusive products from its collaboration with Netflix's K-Pop Demon Hunters.
The renowned global beauty brand Manyo Factory rolls out its most extensive rebranding initiative since 2012, shifting its ethos from Clean Beauty to Active Beauty with a new slogan aimed at fostering a transformative experience for consumers.
With the increasing recognition of cleansing as a critical skincare step, AGE20’S introduces a dual-action cleanser that addresses skin health concerns without compromising on efficacy.
As South Korea's hair loss market evolves into a $50 billion global industry, innovative partnership models between medical clinics and beauty salons are set to transform revenue structures in beauty retail.
Korean beauty brand AMUSE leverages the popularity of the nostalgic character Monchhichi to create a unique beauty line aimed at capturing the Gen Z market. The collaboration marks a significant step in the character beauty sector, enhancing AMUSE's position globally.
The premium haircare brand Kerasys successfully hosted 'K-Pop Random Play Dance in São Paulo,' enhancing brand visibility and engaging with local fans in Brazil through cultural immersion.
The Gyeonggi Small and Medium Business Association is seeking participants for its beauty design development initiative aimed at enhancing the global competitiveness of local beauty and cosmetics companies.
Korean skincare brand Dutree participated in the world's largest beauty trade show to solidify its presence and enhance its network across European and global markets.
