The renowned global beauty brand Manyo Factory rolls out its most extensive rebranding initiative since 2012, shifting its ethos from Clean Beauty to Active Beauty with a new slogan aimed at fostering a transformative experience for consumers.
With the increasing recognition of cleansing as a critical skincare step, AGE20’S introduces a dual-action cleanser that addresses skin health concerns without compromising on efficacy.
As South Korea's hair loss market evolves into a $50 billion global industry, innovative partnership models between medical clinics and beauty salons are set to transform revenue structures in beauty retail.
KOTRA partners with the Korea Cosmetic Industry Institute to establish U.S. logistics centers aimed at bolstering K-Beauty exports amid soaring demand.
Korean skincare brand Dutree participated in the world's largest beauty trade show to solidify its presence and enhance its network across European and global markets.
The Gyeonggi Small and Medium Business Association is seeking participants for its beauty design development initiative aimed at enhancing the global competitiveness of local beauty and cosmetics companies.
Korean beauty brand AMUSE leverages the popularity of the nostalgic character Monchhichi to create a unique beauty line aimed at capturing the Gen Z market. The collaboration marks a significant step in the character beauty sector, enhancing AMUSE's position globally.
The premium haircare brand Kerasys successfully hosted 'K-Pop Random Play Dance in São Paulo,' enhancing brand visibility and engaging with local fans in Brazil through cultural immersion.
The Ministry of Food and Drug Safety introduces enhanced regulations for overseeing the safety of imported cosmetics, aiming to bolster consumer protection and market integrity.
The South Korean makeup brand Nuegray unveils a new collection focusing on soft hues ideal for a fresh, dewy look, enhancing its market position in the cream blush category.
The innovative facial beauty device, combining EMS and electroporation, showcases its competitive edge in the global K-beauty landscape after stringent reviews by the Seoul Business Agency.
Aekyung Industrial officially designates Netaps as the exclusive general distributor for its AGE20’S brand in China, unveiling a new strategy aimed at enhancing brand presence and operational efficiency in the competitive market.
Revolutionizing daily hair care, British M's new 'Airy Hair Serum' combines lightweight texture with nourishing oils to provide an effortless experience for consumers.
The South Korean total beauty brand VIDIVICI is making its mark in Japan with a strategic pop-up initiative in Harajuku, Tokyo, aimed at establishing brand presence and enhancing local consumer engagement.
