Korean Cosmetic Experts Association Hosts 11th Conference on AI-Driven Consultation

The Korean Cosmetic Experts Association recently held its 11th conference at the Seoul Women’s Plaza Art Hall. This year’s event was themed 'Enhancing AI Capabilities for Customized Cosmetic Consultation Experts' and featured various programs aimed at strengthening the practical skills and competitive edge of cosmetic professionals in the AI era.

In the morning, the association hosted the 4th official Personalized Cosmetic Prescription Competition, the first of its kind globally. Participants were assessed based on real consultation cases, including skin condition analysis, the consultation process, and their product selection and prescription skills. The association emphasized verifying the practical capabilities of cosmetic experts and fostering a trustworthy consultation culture.

The afternoon session included lectures on the use of AI in professional consultation and marketing strategies. CEO Go Ah-ra introduced practical applications of AI for producing consultation materials, content planning, and customer management. Chairman Yang Il-hoon highlighted the importance of tailored cosmetic prescriptions and consultations based on case studies of problematic skin types.

Additionally, CEO Lim Dong-young presented methods for product recommendations based on ingredient analysis and skincare routines, while Director Jang Mun-jeong shared actionable marketing insights, including brand marketing, storytelling, copywriting, and strategies for conversion in the AI era.

The conference attracted members from domestic and international associations, including those from Canada, Cheongju, Gwangju, Jinju, Daejeon, and Daegu. Attendees exchanged the latest information and unanimously agreed that the ability to utilize AI and provide specialized consultation services will be key competitive advantages in the future cosmetic industry.

The Korean Cosmetic Experts Association plans to continue enhancing the competitiveness of the customized cosmetic industry, nurturing professional talent, and supporting international expansion. Furthermore, focusing on their slogan, 'Medicines from pharmacists, cosmetics from cosmetic experts,' they are committed to promoting responsible cosmetic usage and preventing misuse.