COSMAX Earns Innovation Award at Social Eye Awards 2026

COSMAX, a leading global cosmetics ODM, has announced its victory in the 'Innovation Award' category at the Social Eye Awards 2026, a premier SNS award ceremony in South Korea.

This marks the second consecutive year the company has been recognized, following a 'Grand Prize' win in the Instagram category the previous year, solidifying its reputation for innovation in digital communication.

The Social Eye Awards, hosted by the Korea Internet Professional Association, is the largest awards event in the country, featuring a stringent evaluation process by a panel of 4,000 experts. This year, 296 companies participated across nine categories and 48 fields, showcasing a total of 338 entries in a highly competitive environment.

COSMAX received high praise from judges for pioneering the M2C (Manufacturer to Consumer) digital communication model, breaking away from traditional B2B practices to enable direct communication between manufacturers and consumers. The company's ability to operate its channels, from planning to production, while delivering high-quality content has garnered significant industry attention.

Remarkable performance metrics further underscore this success. During the evaluation period, COSMAX's official Instagram channel recorded a total of 21.5 million views, a five-fold increase compared to the previous year, with total interactions (likes and comments) rising three-fold to 530,000. Moreover, the channel amassed 60,000 followers within just two years, a four-fold increase year-over-year. Currently, total views have surpassed 40 million, with recent user engagement at 45,000, indicating one of the highest response rates in the beauty industry.

The foundation of these achievements lies in COSMAX's unique 'Beauty Trend Magazine' strategy, which extends beyond one-sided corporate promotion. By integrating the latest trending memes and styles, the company has created an ecosystem that engages consumers, client companies, and employees alike.

One standout piece of content, the 'Beauty Company Observation Diary', has achieved a cumulative view count of 4 million, fostering a strong brand fandom. Innovative projects such as the 'April Fools' campaign in collaboration with client Skin Food, and the 'Cosmetic Making Operation' featuring former girl group member ‘Sowon’ have showcased COSMAX's creative capabilities.

Voluntary viral dissemination has translated into tangible business outcomes, with over 100 brands, including Laka, TIRTIR, and Tamburins, collaborating on content. The increase in the channel's influence has led to a three-fold rise in proactive collaboration requests from client companies.

Building on its successful M2C communication experience on Instagram, COSMAX is now expanding into TikTok, having launched the channel in June. In its first month, the channel attracted approximately 1 million views and 15,000 interactions, indicating a strong initial response.

A COSMAX representative stated, 'Winning the Social Eye Award for two consecutive years signifies that COSMAX has been recognized as the leading beauty communication platform that reads and engages with consumer trends early. Moving forward, we aim to strengthen our channel's influence connecting manufacturers, brands, and consumers, while accelerating the expansion of our global communication touchpoints.'