JANGUP NEWS Launches Special Reporting Team for 2026 Osong Cosmetic and Beauty Industry Expo

JANGUP NEWS is forming a special reporting team for the 2026 Osong Cosmetic and Beauty Industry Expo, focusing on a new exhibition reporting project that combines AI, live streaming, and multilingual content.

This special coverage goes beyond traditional methods of reporting from exhibition sites. JANGUP NEWS aims to connect global buyers, consumers, and distribution partners by integrating AI-generated content, multilingual translation, live streaming, and social media distribution into a unified platform delivering real-time updates from the expo floor.

The coverage will include follow-up reports on participants from 2025, news about participating companies, product launches, ingredient and technology trends, analyses of the K-Beauty global market, and strategies for overseas expansion, presented through a continuous series of feature articles. Content will extend beyond traditional articles into short videos, live clips, brand content, and global social media posts.

At the 2026 expo, brands are set to introduce a new live marketing approach that allows them to connect globally using only smartphones. Participants can utilize the KEI NOW live platform to start broadcasts without additional equipment, designating target countries such as Vietnam, Singapore, Japan, and Taiwan to introduce products and brand stories in real-time. By leveraging AI-driven multilingual subtitles and content streaming technology, companies can amplify their live broadcasts and content as a global channel.

Additionally, a new collaboration model will feature previously connected overseas creators and influencers participating in live broadcasts remotely alongside on-site brands. International presenters will introduce products in local languages and engage with viewers, while brand representatives demonstrate products and explain technologies at the venue. Overseas consumers and buyers will have the opportunity to ask questions and request consultations in real time, transforming the live broadcast into a global business meeting space.

This model supports various business activities, moving beyond simple brand promotion to include overseas buyer consultations, distribution partnership discussions, global influencer collaborations, and buying consultations, all within a single live environment.

JANGUP NEWS plans to actively utilize an AI-based news production system in this special coverage. Content collected on-site will undergo AI-driven article writing, summarization, multilingual translation, and content restructuring, allowing rapid dissemination across various nations and platforms. This will implement a new news production system where coverage can be reproduced in various forms, including articles, short forms, card news, and brand content for global distribution through pre-established channels in Singapore, Vietnam, and Taiwan.

Through this special reporting initiative, JANGUP NEWS aims to go beyond traditional media roles by supporting participating companies' global marketing and market entry. This project, combining AI, live streaming, multilingual content, and a global network, is expected to symbolize a new effort in the digital transformation and global expansion of the K-Beauty industry.

During the Osong Cosmetic and Beauty Industry Expo, the JANGUP NEWS special reporting team will introduce continuous feature articles and live content capturing a variety of voices from participating companies, brands, ingredient businesses, distribution companies, and international buyers, setting a new direction for K-Beauty in connecting with global audiences.