Beauty Industry Adapts to Heat with Rising Popularity of Cooling Products

As temperatures approach 40 degrees Celsius, managing skin temperature is becoming a focal point in summer skincare. Unlike previous trends that focused mainly on UV protection and oil control, ‘cooling care’ aimed at quickly reducing skin temperature is now recognized as an essential step in skincare. Consequently, the beauty industry has rapidly launched a variety of ‘cooling products’ that not only hydrate but also immediately lower skin temperature, targeting summer consumers effectively.

A notable trend is the 'cool down routine,' which emphasizes tackling skin heat before proceeding with skincare and makeup. This routine has led to the introduction of diverse product lines, including toners that provide instant cooling upon application, cooling shampoos, and sunscreens, establishing a new category in the summer skincare market.

The morning routine, which naturally raises skin temperature while preparing to go out, has brought cooling care to the forefront as a necessary part of summer skincare. TheFace Shop's ‘Skin Prep Cooling Mousse Toner’ adheres gently to the skin with its rich mousse bubble formula, providing immediate cooling. After use, it lowers skin temperature by 4.9°C, swiftly calming heated skin without the need for masks or toner pads, making it a convenient choice for busy summer mornings.

Complementing this toner is TheFace Shop's ‘Skin Prep Balancing Milk Lotion,’ which hydrates the skin without adding greasiness. It maintains optimal moisture-oil balance and gets absorbed quickly, making it suitable for application before makeup, while also smoothing the skin texture for better makeup adherence.

After sufficiently cooling the skin, it is crucial to minimize thermal irritation from UV exposure. Products combining UV protection and heat management are particularly beneficial during summer when strong UV and high temperatures can simultaneously stress the skin.

Cell Fusion C's ‘Aquatica Cooling Sunscreen’ is a moisture serum-type sunscreen that delivers a refreshing sensation upon application, protecting skin sensitive to UV rays. It contains cooling and soothing ingredients like green tea extract, helping to ease the discomfort of heat-sensitive skin and is enriched with skincare components at 71%, providing hydration.

Post-exercise, body and scalp temperatures can rise significantly. Active sweating and oil production necessitate dedicated cooling treatments that also cleanse impurities. Dr. For Hair's ‘Aero Cooling Shampoo’ utilizes Icelandic glacial water for deep cleansing and cooling, effectively reducing scalp temperature on contact and providing a refreshing sensation for over 30 minutes, suitable for soothing scalp irritation during the summer.

Skin, which is easily heated and retains residual warmth after a day exposed to sunlight, requires careful treatment in the evening. It is essential to eliminate accumulated heat and replenish moisture density to restore skin balance.

Belief's ‘Aqua Balm Frozen Cream’ combines eucalyptus cooling capsules with a moisture gel for a cooling effect. Upon contact with the skin, it imparts a pleasant coolness, soothing skin tired from UV exposure and external stress. It is effective for calming redness, caring for pores, and reducing puffiness, making it ideal for nighttime care after outdoor activities.