Epais Selects Rising Girl Group Rescene as New Brand Model

Epais, the high-performance hair solution brand under D2C media commerce company ADAPT, led by CEO Park Jeong-ha, has announced the selection of rising girl group Rescene as its new brand model. This initiative is part of a strategy to enhance consumer touchpoints through an extensive brand campaign.

The choice of Rescene was driven by their strong fandom and vibrant, trendy image, which Epais believes will facilitate better connections between the brand and consumers. The campaign aims to present content that engages various consumers, fostering closer ties and promoting awareness of Epais's hair care solutions.

Featured in the campaign are key products, including the flagship 'Scalp Boosting Ampoule', 'Hair Clinic Treatment Booster', and 'Frizz Silky Smoothing Hair Mist'. Recently, Rescene members have shared their daily routines and hair care practices through a 'What’s in My Bag' content piece, showcasing the diverse range of Epais products. The members demonstrated the product features and usage in an approachable manner.

Epais promotes scalp care not only as a reactionary measure but as a regular self-care routine, similar to skincare. The 'Scalp Boosting Ampoule' is designed for easy application with a brush applicator, allowing direct and even distribution on the scalp with a massaging action. It can be used without additional tools and has reached a cumulative sales volume of 500,000 units within just seven months, contributing to the highest revenue in the first quarter of this year.

The brand is also experiencing growth in global markets. Recently, Epais achieved the highest seller rating 'Tier 5 (Premier)' on TikTok Shop in the United States, based on gross merchandise value over a recent 30-day period, reinforcing its competitive edge as a global K-hair solution brand.

Through collaboration with Rescene, Epais aims to broaden its consumer reach while leveraging the proven performance of its products to enhance brand recognition and preference. Additionally, the company plans to engage in various content and marketing activities with Rescene, providing consumers with more opportunities to experience Epais’s hair care solutions in a relatable manner.

“We plan to showcase hair care in everyday life through diverse content that combines the natural and approachable images of Rescene members with Epais products,” said a representative from Epais. “We will continue to present content that allows consumers to directly experience and relate to our various hair care solutions,” they added.