Dalglow in Seoul Launches First Pop-Up in Paris to Positive Influencer Reception

Dalglow in Seoul, founded by professional Lee Choyeon, held its first pop-up store in Paris from August 14 to 21 at KC Cosmetics, marking an important entry into the European beauty market.

With over 30 years of experience in beauty distribution, Lee has built a career observing consumer interactions with products at global retailers such as Boots in the UK and Mannings in Hong Kong. The brand's name is inspired by the traditional Korean Baekja (white porcelain) moon jar, symbolizing understated beauty through soft hues and natural curves. Dalglow in Seoul aims to restore clear and radiant skin, akin to a full moon illuminating the night sky.

KC Cosmetics, one of the first shops in Paris to introduce K-beauty, served as a credible partner for the pop-up, highly regarded by local beauty influencers. During the event, promotions included complimentary sunscreen with purchases, a 22% discount on three-item sets, and the chance for the first 30 visitors each day to receive new products, drawing notable foot traffic from local consumers.

Highlighting the pop-up was Dalglow in Seoul’s signature line, TREMELLACICA™, which includes three products: Foam Essence, Jelly Mist, and Comfort Cream. The Foam Essence is a micro foam-type essence toner utilized immediately after cleansing, enriched with Tremella mushroom polysaccharides for hydration and MLV technology for encapsulating fig, centella, and ceramide to aid in instant skin calming.

The Jelly Mist features a unique jelly texture that transforms into a fine mist upon spray. This product locks in moisture with a Tremella complex, while centella extract reduces redness and aloe hyaluronic acid provides immediate cooling sensation.

Comfort Cream is a barrier cream infused with a fermented cica complex created through low-temperature ultrasonic extraction, along with allantoin and panthenol. It offers a light texture while keeping moisture and active ingredients on the skin for an extended period.

Local influencers responded positively to the lightweight application and soothing effects of the products, generating numerous reviews and social media mentions during the pop-up period. Lee noted, “Having worked in distribution for a long time allowed me to sense what consumers really want,” adding that the positive reactions observed during the pop-up in the discerning Paris market represent a meaningful signal for the brand. She concluded, “We plan to expand our European presence through collaborations with partners such as KC Cosmetics.”