Brands Seek Overseas Creators for Content Delivery and Live Commerce Support

The demand from overseas creators extends beyond merely receiving a single Korean cosmetic product. There is a growing interest in experiencing and sharing 'on-site content' from Korea—insights into trending products, display arrangements in stores, and newly launched items that can be utilized on their social media platforms.

Addressing this need, a service has emerged that bridges Korean brands and shoppers with overseas creators, facilitating the international delivery of products alongside K-content.

The process is intuitive. For instance, if a creator from Vietnam expresses interest in a specific Korean beauty product or brand, a domestic shopper visits stores such as Olive Young or brand pop-up stores to capture photographs and videos of the product displays, pricing, and new arrivals. If necessary, the shopper connects the creator in real-time via a live stream.

Creators receive more than just the products; they gain dynamic content directly from Korea that can be used in their TikTok, Instagram, or YouTube channels.

Prominent tags including Seoul, Myeongdong, and Seongsu-dong serve as expandable content keywords associated with K-beauty and local brand shops. Supported by reliable American global payment infrastructure, cloud-based real-time streaming, and Singapore's financial and payment hubs, this initiative enhances the global outreach of K-content and K-beauty products.

Should creators discover appealing products during their exploration, the service can extend to a purchasing agency. Once the requester pays for the products, the shopper buys them and ships them overseas, ensuring that costs for products and shipping are distinctly separated from the expenses related to content creation and operational execution.

Brands can also directly engage with this process. They may provide new products to overseas creators for experiential content or conduct real-time 'virtual brand tours' showcasing their stores and brand spaces. Successful collaborations with promising creators can evolve into live commerce, brand ambassadorships, and distribution partnerships.

Notably, K-beauty brands aiming to expand internationally can access free creator matching and live broadcasting environments. Creators are able to connect directly with brands or via shoppers to conduct live broadcasts streamed simultaneously across their respective social media channels.

This innovative service, starting in Korea and Singapore, is not merely a platform for reserving travel products or engaging in online transactions; it is a unique 'offline location-connected content platform' that allows for the real-time linking of people, spaces, and experiences to produce, deliver, and transact content.

The infrastructure supporting this initiative is provided by Singapore's Didim Enterprise, featuring a global live streaming commerce and overseas payment system. Korean brands and overseas creators collaboratively participate in live broadcasts, establishing a one-stop connection with consumers, live creators, and buyers globally, particularly through Singapore.

The broadcasts transcend simple product sales. Korean brand representatives, local shoppers, and overseas creators can simultaneously connect from different countries to introduce products, answer questions, and co-create content. Real-time translation features are also available for participants speaking different languages.

Following the broadcast, created videos and photos remain as reusable content assets. Both brands and creators can leverage these materials for social media, commerce, and subsequent promotions within agreed parameters.

Consequently, the service's notion of ‘content delivery’ goes beyond mere file transmission. Amidst a rise in overseas travelers to Korea and an increase in social media consumption about K-beauty hotspots like Seongsu-dong and Myeongdong, this service promises to deliver the vibrant experiences of these locales to overseas creators and consumers unable to visit.

The entire operation integrates the process of capturing vital scenes through local creators and real-time communication, transforming these interactions into usable content that elevates brands and connects them with global audiences.

As the interest of overseas creators in Hallyu and K-beauty grows, the focus is shifting from merely exporting products to how experiences, scenes, and stories generated in Korea can be conveyed effectively.

The service aims to find its answer in ‘the overseas delivery of K-content.’ Additionally, the strategy team at JANGUP NEWS is currently recruiting select brand companies to start global business interactions with overseas creators and buyers through Singapore's K-dot Bio finance and live streaming commerce hub.