BioPlus Launches Customized Beauty Platform in Apgujeong

BioPlus, a leader in medical aesthetics, has unveiled its customized beauty platform, the HUGRO CENTER, located in Apgujeong, Gangnam, Seoul. This new facility emphasizes the company’s proprietary bio-ingredient, HUGRO, and offers a comprehensive experience from skin diagnosis to personalized skincare solutions.

The HUGRO CENTER serves as a pioneering hub for ultra-personalized beauty solutions. It features AI-based skin diagnostics that allow for tailored cell care solutions, DIY product creation, and medical spa treatments, all in one location. While BioPlus owns the brand and premises, the day-to-day operations and sales management are entrusted to BPE, a retail operations specialist.

Spanning basement level one to three above ground, the center is designed with distinct concepts on each floor. Customers can engage in varied experiences like spa treatments, diagnostics, manufacturing, and skincare classes, making it a comprehensive medical beauty space.

Entering at the basement level, visitors can enjoy the 'Balance Spa X HUGRO,' which provides a wellness spa contrasted by high-function cell care programs enriched with HUGRO ingredients. The first floor features a retail and DIY manufacturing area, where clients can utilize an AI skin analysis system to create personalized cosmetics in the 'HUGRO BESPOKE' experience, in addition to purchasing finished products from brands like HUGRO and Bonyx.

The second floor is dedicated to lounge space for customers, serving dual purposes as a relaxation area and venue for VIP meetings or brand events. Finally, the HUGRO Studio on the third floor will host bespoke skincare classes and influencer live commerce sessions.

The center's competitive edge lies in BioPlus's 19 proprietary growth factor-based ingredients, facilitating enhanced cell care. By combining AUT technology, which stabilizes the growth factors, and BMTS technology to maximize epidermal absorption, the platform aims to deliver top-tier regenerative cosmetic solutions that address elasticity, wrinkles, and even scalp and hair care.

According to BioPlus representatives, the HUGRO CENTER transcends traditional retail, offering a next-generation personalized bio-beauty platform where clients can experience transformative cell care using patented ingredients. The company intends to showcase a competitive ultra-personalized beauty solution globally, propelled by the bespoke concept.

In conjunction with the opening, BioPlus will host an official event for its influencers, partners, and key customers on the 28th. The launch of the Apgujeong center marks the beginning of BioPlus's expansion of bespoke cosmetic platforms domestically and internationally, alongside efforts to enhance global partnerships and distribution channels.