Lee Hee & Co Launches Exosome-Based The Next Cell Boosting First Essence

A new product boasting 'bio-activation' has entered the first essence market, which has traditionally focused on fermentation and hydration. Lee Hee & Co, led by CEO Oh Sung-rae, has announced the launch of 'The Next Cell Boosting First Essence' under its high-end skincare brand Exosomore.

'The Next Cell Boosting First Essence' moves beyond the traditional aims of preparing the skin for subsequent stages, such as refining texture and supplying moisture. It incorporates a 'Cell Boosting' concept that highlights skin vitality and condition from the very first step.

This essence features an 'Aqua Boosting Texture,' designed to be refreshing like a toner while providing moisture at an essence level. It not only creates an optimal environment for the next steps in skincare but also elevates skin condition through what is termed 'Skin Activation,' thereby expanding the role of first essences.

At the core of this product's competitiveness is the inclusion of 10,000 ppm of 'Eryngium maritimum exosomes.' Known for its resilience to harsh coastal environments characterized by salt, sand, wind, and dryness, Eryngium has been the subject of SCI-level research regarding its anti-inflammatory, skin barrier, and anti-aging properties. Lee Hee & Co has designed a bio-formula centered on stem cell-derived exosomes from Eryngium, focusing on enhancing skin vitality and condition.

The formulation also incorporates NMN, 18 types of amino acids, 7 types of peptides, and skin-friendly atelocollagen to holistically address moisture, elasticity, and density. Instead of purified water, a 70% silk water base is used, augmented with ultra-low molecular hyaluronic acid and ceramide liposomes, thereby establishing a multi-layered hydration structure that considers both moisture levels and skin barriers.

Representatives from Lee Hee & Co stated, "The Next Cell Boosting First Essence starts from the question, 'What comes after fermented first essences?' We aimed to propose a new direction with bio-activation, which emphasizes skin condition from the first step of skincare." They further noted plans to continuously explore research-based bio-materials to strengthen Exosomore's product competitiveness.

In related developments, Lee Hee & Co has experienced significant growth. Following the launch of the Cellinova Ampoule via CJ OnStyle in March, which surpassed cumulative sales of 10 billion KRW, the BB cream released in July also quickly sold out its initial stock. Consequently, the company's revenue in the first half of the year increased by approximately 350% compared to the same period last year. Building on the competitive advantage gained through Cellinova, Lee Hee & Co aims to expand Exosomore's product portfolio and establish itself as a global premium exosome derma-cosmetic brand.

To celebrate the launch of 'Exosomore The Next Cell Boosting First Essence,' Lee Hee & Co is conducting a special discount event at the official Exosomore online store. Further details can be found on the official Exosomore website.