WFDSA 2026 Direct Selling World Conference Set for Incheon

The 18th WFDSA Direct Selling World Conference is scheduled to take place from October 19 to 21 at the Inspire Entertainment Resort in Incheon, marking the first occurrence of this prestigious event in Northeast Asia. The conference has unveiled its official slogan, 'Direct Selling: Powering Human Transformation,' which emphasizes the role of direct selling in fostering positive changes in individuals beyond just a business model.

According to the WFDSA Global Socioeconomic Impact Study released in February, 71% of domestic direct selling personnel reported experiencing personal growth, such as increased confidence, through their work, while nearly 50% noted enhancements in practical skills like communication and relationship building. Additionally, 84% of workers in the domestic direct selling sector are women, with 50% being seniors aged over 55, reflecting the industry's commitment to inclusive opportunity across generations.

The WFDSA 2026 Direct Selling World Conference will feature a range of programs designed to welcome participants from around the globe. The opening day will host a 'Premium Incheon City Tour', which includes Korean cooking classes, yacht tours, and shopping excursions, followed by a 'Welcome Reception' where global participants and industry leaders can network. From October 19 to 21, the main event will include discussions led by CEOs, renowned speakers, and industry experts, focusing on the current state and influence of the direct selling market, as well as future visions and trends.

A special 'Sunset Dinner' is scheduled for October 20 at the Incheon Creative Platform, while the event will culminate on October 21 with a 'Gala Dinner' featuring performances and the announcement of the next conference location. This year's conference aims to reaffirm Korea’s elevated position and leadership within the global market.

Park Han-gil, President of the Korea Direct Selling Association (KDSA), expressed that direct selling serves as an open platform for opportunities and a business model that inspires positive change in lives. He emphasized the hope that the conference will be a meaningful stage for sharing the significance of the slogan, 'Direct Selling: Powering Human Transformation,' and encouraged strong participation from direct selling professionals and stakeholders globally.