Irecipe Expands Offline Presence with Entry into Musinsa Mega Store

The brand showcases a seven-product clean beauty lineup centered on high-performance formulations, targeting diverse consumer segments.

KTR Partners with Dermatest to Enhance Global Certification for K-Beauty Brands

The collaboration aims to streamline access to trusted certifications for Korean cosmetic companies, bolstering their international competitiveness.

Korea’s Biohealth Exports Reach $7.3 Billion in Q1 2026 Amid Robust Growth

The Korean biohealth sector sustains impressive export growth, driven by pharmaceuticals and cosmetics, amid a challenging global trade environment.

Iwoo Bio Secures Critical Supply Chain Stability Amid Geopolitical Tensions

Iwoo Bio enhances domestic production reliability by fortifying supply relationships with Hi-Tech Spring amidst global supply chain disruptions.

Cosmax Partners with EON Health to Develop Personalized Beauty Curation Platform

The collaboration aims to integrate AI-driven health insights with Cosmax's extensive beauty product expertise.

Korean Research Institute of Dermatology Enhances Global Clinical Competitiveness to Propel K-Beauty Growth

The Korean Research Institute of Dermatology is leveraging its advanced research capabilities and differentiated testing technologies to become a global leader in clinical evaluations.

Ampoule's 'Wood Universe Seongsu' Pop-Up Store Concludes as Sales Leader

Korean cosmetics brand Ampoule achieved the highest sales at its recent pop-up event, highlighting a shift in consumer engagement through immersive experiences.

Sulwhasoo Seeks Participants for 'Sulwha Project Season 3' Focused on Traditional Arts

The program aims to expand the value of traditional Korean culture through modern reinterpretation, fostering collaboration with young creators.

Sulwhasoo Launches The Art of Delight Gift Sets for Family Month

The luxury beauty brand positions its limited-edition offerings to enhance gifting experiences this May.

AHC Launches Strategic Promotion Following 'Negotiation King' Appearance

The professional skincare brand AHC offers exclusive deals on key products, aligning with rising summer UV concerns.

Alibaba, KCA, and EUIPO Conclude Successful IP Protection Seminar for K-Beauty Expansion in Europe

The partnership highlights the critical role of intellectual property in ensuring competitive edge for K-beauty brands entering the European market.

CJ Olive Young Launches 'Survival Beauty' Campaign Amid Climate Challenges

The initiative addresses changing customer needs driven by climate shifts, focusing on specialized product curation for summer skin concerns.

Arocells Engages Fans Through Innovative Offline Experience at K-League Match

Arocells partners with Suwon Samsung Bluewings for customer engagement event, marking its first offline initiative since becoming an official partner.

Korea's Policy Fund Boost: Strategic Support for SMEs Amid Middle East Uncertainty

An additional 550 billion KRW allocated to stabilize small and medium enterprises affected by prolonged global disruptions.

OOTD Expands Offline Presence with Entry into Musinsa Mega Store Seongsu

Entering Seoul's upscale retail hub, OOTD leverages strong brand loyalty to solidify its footprint in the retail market.

Korea Medical Pedicure Association and Sujeong University Forge Strategic Collaboration for Foot Care Education

The MOU aims to address the increasing demand for skilled professionals in the medical foot care sector through focused training and industry collaboration.

Korean Company Kolmar Innovates with Scalp-specific UV Protection Products

Kolmar expands K-beauty into scalp UV protection, addressing unmet market needs in sun care.

EvaClair Establishes Itself as a Leader in Golf-Specific Cosmetics

Clare Jung's differentiated marketing strategy drives rapid brand growth and engagement.

Ex Nihilo Expands Distribution with Exclusive Store Opening in Busan

The Parisian niche fragrance brand Ex Nihilo enhances its footprint in South Korea with a new store at Shinsegae Centum City, targeting the growing luxury market in regional areas.

Aekyung Industry Launches Eco-Friendly Initiatives on Earth Day

Aekyung Industry’s commitment to sustainability reflects in its recent plogging event, reinforcing corporate environmental responsibility.