Moroccanoil Expands Customer Engagement at Seoul Jazz Festival 2026

The premium hair and body care brand utilizes the event for product sampling and direct consumer interaction.

Activeon Showcases Clean Beauty Innovations at NYSCC Supplier's Day 2026

Activeon confirms global interest in clean beauty materials as it fills the gap for natural alternatives to petrochemical ingredients.

Rising Demand for Scalp Cooling Products Marks New Trend in Haircare Market

As summer heat drives changes in consumer preference, scalp cooling care products become essential in beauty routines.

Irecipe Launches Two New Sunscreens Focused on Skincare Needs

The clean beauty brand ireipe aims to capture the sun care market with tailored solutions for diverse skin concerns.

PAUL & JOE Launches Upgraded UV Protecting Cushion Fluid

The new product enhances customer engagement by focusing on advanced sun protection and a smooth makeup application.

National K-Beauty Week Unveils Rising Influence of K-Beauty in the U.S.

The inaugural National K-Beauty Week showcases K-beauty's cultural and economic ascent in the U.S. market alongside strategic expansion plans.

Aekyung Industry Sponsors Human Library Event for Single-Parent Families

The initiative aims to support independence and self-esteem among single-parent households through community engagement.

Korean Cosmetics Companies Increase Support for US Market Entry

The extended application period for the joint logistics support program highlights rising demand for K-beauty in the US.

SBA and TikTok Collaborate to Elevate Global Brand Marketing for SMEs

The partnership aims to enhance Seoul's SMEs' marketing capabilities through targeted TikTok training initiatives.

Increase in Export Vouchers for Logistics, Exhibitions, and Certifications

KOTRA continues to enhance export voucher program effectiveness amid trade uncertainties to support companies, particularly in beauty and consumer goods sectors.

Asia Beauty Festival Highlights K-Beauty's Growth and Global Impact

The 12th Asia Beauty Festival showcased unprecedented participation, signaling strong momentum for K-Beauty's international presence.

Korean Company Kolmar Develops Targeted Anti-Aging Technology Using Drug Delivery Systems

Kolmar’s innovative approach merges pharmaceutical technology with beauty, aiming for breakthroughs in anti-aging formulations for global markets.

CJ Olive Young Launches First U.S. Store, Targeting Global Beauty Market

The launch in Pasadena and a dedicated online store signal CJ Olive Young's strategic entry into the world's largest beauty market.

YUNJAC Expands Physical Footprint in China with WOW COLOUR Entry

The K-beauty brand YUNJAC is targeting offline market growth through a strategic partnership with WOW COLOUR, positioning itself for significant revenue expansion.

CMG Pharmaceuticals Revamps Brand with ‘Cha Biotech Health’ and Launches ‘PDRN Active’

The rebranding aims to strengthen CMG's consumer-facing identity while introducing advanced health and beauty products.

Etat Libre d’Orange Introduces Signature Fragrance ‘You Or Someone Like You’

The brand aligns its offerings with seasonal shifts, emphasizing free-spirited expression in fragrance.

Successful Conclusion of 2026 CBE Alan VIP Leaders Night Enhances K-Beauty Collaboration

A strategic networking event links South Korean and Chinese beauty ecosystems, fostering business expansion and market entry.

Green Cos Expands R&D Center to Enhance Global Market Presence

The strategic relocation and expansion of Green Cos' R&D center signals a robust commitment to innovation and client collaboration in the beauty sector.

TriEn Bio Launches HERBAGEN™ Rice-PDRN to Capitalize on Clean Beauty Trends

The new phyto-PDRN derived from brown rice positions TriEn Bio at the forefront of sustainability and consumer demand for natural solutions.

Cosmax Showcases Innovative Beauty-Wellness Synergies at Asia's Largest Expo

The company highlights cutting-edge formulations and bio-convergence technology at the 30th China Shanghai Beauty Expo.