Amorepacific Unveils AI-Driven Facial Aging Map at ISBS World Congress 2026

The company presents groundbreaking research on facial aging patterns, leveraging AI for enhanced skin analysis and predictive skincare solutions.

Skin1004 Accelerates Global Expansion with TikTok Shop K-Beauty Collective Participation

Skin1004 aims to solidify its presence in the U.S. market through strategic influencer partnerships and experiential marketing.

Newselect Launches Special Recruitment for Global B2B Sales Talent

With a transparent hiring process, Newselect aims to bolster its global expansion through strategic talent acquisition.

AisoI Collaborates with Popular Character Babugamja on New Soothing Gel

AisoI's partnership with Babugamja signals a strategic approach to attract consumers during summer skincare season.

Royal Heritage Brand Gungsungbichek Tops K-beauty Awards for Baby Skincare

Gungsungbichek's Baby Moisture Lotion and Cream secure top spots in the 2026 Hwahae Awards, highlighting significant consumer trust and product excellence.

Amazon Accelerator 2026 Enhances K-Beauty Brands' US Market Access Through Expanded Benefits

The program, in partnership with Seoul Business Agency, offers vital support to K-Beauty brands aiming to enter the US market.

Dongguk Pharmaceutical Launches New Products in Madeca21's TECA Solution Line

The introduction of two new products aims to leverage skin soothing properties and appeal to sensitive skin consumers in the competitive K-beauty market.

Lagom Launches Innovative Enzyme Cleansing Pad to Streamline Skincare Routines

The new product targets efficient skin cleansing while enhancing hydration, appealing to modern consumer needs.

Nuegray Participates in Musinsa Mudong 26 Summer Black Friday with Major Discounts

Nuegray leverages Musinsa's five-year milestone to drive brand awareness and sales through strategic discounting.

Nasong Science’s Park Jong-hong Elected as President of Osong Biohealth Association

The appointment aims to enhance collaboration and global competitiveness in the biohealth sector.

Yunjac Expands Skincare Line with Innovative ‘Skin Perfecting Prep Cream’

Yunjac's new product signals a strategic extension of its Prep technology from makeup to skincare, enhancing market competitiveness.

Adidas Vibes Selects Kim Jae-won as Domestic Ambassador, Targets MZ Generation

The appointment signals a strategic pivot towards appealing to younger consumers through relatable brand representation.

Signiq Launches Eye Cream Trio in South Korea and the U.S.

The brand introduces specialized eye creams aimed at addressing different concerns, marking a significant expansion strategy in key markets.

Gyeonggi Province Invites SMEs to Participate in ASEAN Export Consultation

The initiative aims to foster opportunities for halal-certified products amidst growing demand in Southeast Asian markets.

AI Utilization Gap Between Large and Small Enterprises Highlights Structural Challenges

The need for robust infrastructure and targeted training programs emerges as a crucial response to AI adoption disparities in the corporate sector.

GSC Offers Comprehensive Support for FDA OTC Registration to Enhance U.S. Market Entry

As Korean beauty brands face hurdles in FDA registration, GSC Korea launches a program to streamline the process and bolster exports.

Aekyung Industry Initiates Agricultural Support Program to Foster Community Growth

Aekyung Industry is reinforcing its community engagement by assisting local farming initiatives amid labor shortages, enhancing its strategic positioning in the market.

MISSHA Expands Multi-Channel Strategy in North America with Olive Young Entry

As MISSHA enters Olive Young's online and offline channels in the U.S., it enhances its multi-channel approach, leveraging heritage and competitive skincare.

KOTRA Appoints Ambassadors to Showcase K-Beauty at Hanoi Korean Wave Expo

The appointment of K-pop idols as ambassadors anticipates a significant boost for K-consumer goods and cultural exports in Vietnam.

Seoul Business Agency Partners with Amazon to Accelerate US Market Entry for Korean Brands

The program aims to empower domestic brands lacking US market experience through comprehensive support from listing to marketing execution.