Yegreena's Han Sung-soo: Prioritizing People for Sustainable Growth

The leading ODM/OBM company sets ambitious revenue targets while embedding ESG principles into its core operations.

The Rise of Skip-Care: Streamlined Skincare Meets Multifunctionality

As the skip-care trend gains traction, brands are innovating to address consumer needs for efficiency and effectiveness in skincare.

South Korea's Ministry of Food and Drug Safety Launches Cosmetic Safety Evaluation Body

The newly formed public-private partnership aims to streamline data sharing for enhanced product safety in the K-beauty sector.

Amorepacific's Amore Mall Launches Major Summer Sale Event for 2026

Amore Mall's upcoming 'Summer Amore Sale Festa' aims to enhance customer engagement and retention through unique limited editions and rewarding shopping experiences.

Dr. G Strengthens Commitment to Youth Empowerment Through Continued Sponsorship

The brand supports the Green Umbrella's initiative for youth independence for a third consecutive year, celebrating their holistic approach to social responsibility.

Cynosure Lutronic Showcases Research at ASLMS 2026 with Strong Focus on XERF Technology

The company presented 29 accepted abstracts, highlighting advances in high-frequency RF applications and key clinical outcomes.

Etude Expands US Distribution Through Olive Young Pasadena Launch

Etude's entry into Olive Young's US online and Pasadena retail store marks a significant move to enhance K-beauty accessibility.

Osulloc and Adidas Korea Host Successful Wellness Running Event in Jeju

The collaboration emphasizes the integration of wellness into lifestyle with tea culture and running.

Korean Citrus Varieties Gain Recognition for Skin Barrier Improvement in Cosmetics

The Rural Development Administration announces efficacy certification for functional cosmetics featuring local citrus varieties, indicating a strategic opportunity for industry expansion.

K-Beauty Expands Footprint in Southern Europe with Brand Expo in Spain

The recent Brand Expo in Madrid highlights the strategic push of K-consumer goods into the European market, especially in Spain and surrounding regions.

Aekyung Industry Launches Recruitment for AK Lover Beauty and Life Supporters

The initiative aims to engage young creators in promoting beauty and lifestyle products, enhancing brand visibility and consumer engagement.

June's Key Skincare Focus: Hydration to Combat Skin Dehydration

With rising temperatures and humidity, skincare brands must emphasize moisture retention to meet evolving consumer needs.

Korean Eco Energy Tackles Plastic Waste with Pyrolysis Innovation

Korea Eco Energy positions itself as a key player in transforming waste into valuable energy, responding to global sustainability demands.

Emerging ‘Survival Beauty’ Trend Dominates CJ Olive Young's June Sale

As summer approaches, a shift toward diversified sun care products and innovative deodorant solutions emerges amid rising temperatures.

Korean Cosmetics Research Institute Launches Digital Marketing Support for Online Platforms

The program aims to enhance the global digital marketing capabilities of Korean beauty firms targeting various international markets.

Eva Clere Successfully Hosts VIP Customer Event Post-Japan Golf Festival

The event showcases strategic engagement with key clients, enhancing brand loyalty and market presence.

Innisfree Concludes Successful ‘Retinol Cica Market’ at Yonsei University

The event strategically engages Gen Z consumers in skin care education and experiential marketing.

Cossid Biofarm Showcases Proprietary Snail Mucus Technology on CNN

The debut of snail mucus extraction techniques signals both innovation and ethical sourcing in K-beauty.

Skin1004 Accelerates Entry into Central Asian Beauty Market

The brand enhances local presence through strategic participation in major beauty events.

The Saem Enters North America via Olive Young's Channels

The Saem leverages its signature concealer to enhance its presence in the U.S. market through Olive Young.