Unilever Appoints JENNIE as Global Ambassador for Vaseline Body Care Collection

Vaseline expands its brand influence through a strategic partnership with global superstar JENNIE, enhancing its market positioning in the beauty sector.

Nuegray Participates in Musinsa Mudong 26 Summer Black Friday with Major Discounts

Nuegray leverages Musinsa's five-year milestone to drive brand awareness and sales through strategic discounting.

Lagom Launches Innovative Enzyme Cleansing Pad to Streamline Skincare Routines

The new product targets efficient skin cleansing while enhancing hydration, appealing to modern consumer needs.

Yunjac Expands Skincare Line with Innovative ‘Skin Perfecting Prep Cream’

Yunjac's new product signals a strategic extension of its Prep technology from makeup to skincare, enhancing market competitiveness.

Signiq Launches Eye Cream Trio in South Korea and the U.S.

The brand introduces specialized eye creams aimed at addressing different concerns, marking a significant expansion strategy in key markets.

Newselect Launches Special Recruitment for Global B2B Sales Talent

With a transparent hiring process, Newselect aims to bolster its global expansion through strategic talent acquisition.

Royal Heritage Brand Gungsungbichek Tops K-beauty Awards for Baby Skincare

Gungsungbichek's Baby Moisture Lotion and Cream secure top spots in the 2026 Hwahae Awards, highlighting significant consumer trust and product excellence.

Dongguk Pharmaceutical Launches New Products in Madeca21's TECA Solution Line

The introduction of two new products aims to leverage skin soothing properties and appeal to sensitive skin consumers in the competitive K-beauty market.

Dermatological Advances: The Launch of Themedico's Carb Bubble PDRN Cleanser

The introduction of Themedico's innovative cleanser reflects evolving consumer demands for multifunctional skincare solutions.

Kosemeka Korea and Dongduk Women's University Forge Strategic Research Partnership

The collaboration focuses on next-generation liposome technology aimed at enhancing ingredient stability and skin compatibility.

ImiIn Expands CICA-Based Skincare Operations through Strategic MOU

Aimed at integrating smart farming technology and bio-materials, ImiIn collaborates with PlanTFarm and BIOSPLASH to boost K-beauty ingredient competitiveness.

Dongkook Pharmaceutical's Centellian24 Engages in North America with TikTok Shop K-Beauty Collective

Centellian24 enhances its North American market presence through interactive brand experiences aimed at local creators and consumers.

PharmaResearch's RejuveCosmetic Expands Footprint in Southeast Asia

The brand capitalizes on K-beauty demand, achieving significant growth across key e-commerce platforms.

PharmaResearch Publishes 2025 Sustainability Management Report

The report underscores the company's commitment to strengthening its global ESG framework amid market expansion.

Aekyung Industry Initiates Agricultural Support Program to Foster Community Growth

Aekyung Industry is reinforcing its community engagement by assisting local farming initiatives amid labor shortages, enhancing its strategic positioning in the market.

GSC Offers Comprehensive Support for FDA OTC Registration to Enhance U.S. Market Entry

As Korean beauty brands face hurdles in FDA registration, GSC Korea launches a program to streamline the process and bolster exports.

Gyeonggi Province Invites SMEs to Participate in ASEAN Export Consultation

The initiative aims to foster opportunities for halal-certified products amidst growing demand in Southeast Asian markets.

AI Utilization Gap Between Large and Small Enterprises Highlights Structural Challenges

The need for robust infrastructure and targeted training programs emerges as a crucial response to AI adoption disparities in the corporate sector.

MISSHA Expands Multi-Channel Strategy in North America with Olive Young Entry

As MISSHA enters Olive Young's online and offline channels in the U.S., it enhances its multi-channel approach, leveraging heritage and competitive skincare.

KOTRA Appoints Ambassadors to Showcase K-Beauty at Hanoi Korean Wave Expo

The appointment of K-pop idols as ambassadors anticipates a significant boost for K-consumer goods and cultural exports in Vietnam.