Sulwhasoo Partners with LEJE for 'Rooms of Women' Exhibition
The collaboration highlights a fusion of beauty and fashion while expanding brand narratives.
The Saem Captures Global Fanbase with Lee Junho Event in Japan
The Saem hosted a successful fan signing event with global ambassador Lee Junho, enhancing brand engagement in Japan.
Samyang Group Launches Recruitment for 10th Student Supporters Program
In a push to engage with future talent, Samyang Group's Student Supporters program offers practical experience for university students.
A'pieu Launches Pastel Blusher Mute Blooming Collection with Strategic Focus on Neutral Tones
The new blusher collection aims to meet the rising consumer preference for muted, natural makeup looks in a competitive beauty landscape.
Abib Selects ILLIT’s Wonhee as New Brand Model for ‘Want it!’ Campaign
Abib aims to enhance brand messaging with a fresh campaign featuring ILLIT member Wonhee.
TIRTIR Enhances Global Presence with Allure's 2026 Readers' Choice Award Win
TIRTIR’s Mask Fit Red Cushion is recognized as a leading K-beauty product, reinforcing its competitive edge in the global beauty market.
Feelody's Multi-Essence Sunscreen Recognized at 2026 Cosmo Beauty Seoul
The premium family skincare brand Feelody receives key industry accolade for its innovative sunscreen product, signaling market potential.
Lush Korea Partners with National Ecology Institute for Sustainability Initiative
The collaboration to establish an insect hotel reflects Lush's commitment to biodiversity and resource circularity.
AGE20'S Launches Lip Chic Glow Serum to Blend Skincare and Makeup
The new hybrid lip serum underlines AGE20'S commitment to skin-first makeup principles and multifunctional beauty products.
Nuegray Offers 26% Discount on 'Triangle Tab Cheek' Through Olive Young
Nuegray's strategic push solidifies its positioning in the cream cheek product category with a limited-time discount promotion.
Research-Driven Standards Redefining Dermatological Cosmetics Market
As functional and ingredient-focused consumption rises, validation through research is becoming a prevailing standard in dermatological products.
Hwaseong Cosmetic Receives Estee Lauder Group's Top Supplier Award, Reinforcing Global Competitive Edge
The recognition highlights Hwaseong Cosmetic's rapid advancements in K-beauty and solidifies its partnership with the Estee Lauder Group.
Cosmax Partners with Hanwha Solutions for Direct Solar PPA
This collaboration marks a significant step in Cosmax's journey towards carbon neutrality by 2050, enhancing operational sustainability across its production facilities.
Tony Moly Seeks New Supporters for 'Uncommon Crew' Program
The global beauty brand Tony Moly is recruiting its second cohort of 'Uncommon Crew' supporters, emphasizing strategic community engagement and brand advocacy.
Amorepacific Museum Launches Major Sol LeWitt Exhibition in September 2026
The upcoming exhibition celebrates the pioneering contributions of Sol LeWitt to conceptual art, enhancing industry engagement through cultural initiatives.
SK Chemicals Validates Recyclability of Plastic Materials in European Market
The certification signals a strategic shift towards sustainable practices in the plastics industry.
Cosmax Recognized for Innovations in Skin Microbiome Research
The company’s advancements in microbiome technology and patent registrations underscore its leadership in the K-beauty sector.
Cosmax Showcases K-Beauty Vision at NY Suppliers' Day 2026
The global ODM leader highlights emerging trends and next-gen ingredients in skincare at a key industry event.
South Korea's Cosmetics Trade Surplus Surpasses $10 Billion Milestone
Recognizing a surge in cosmetic exports, South Korea solidifies its position as the world’s second-largest exporter in a growing global market.
K-Beauty Expands Global Footprint through Douyin Collaboration
KOTRA accelerates K-beauty exports by connecting with key players in Douyin's ecosystem.