PAUL & JOE Launches Upgraded UV Protecting Cushion Fluid
The new product enhances customer engagement by focusing on advanced sun protection and a smooth makeup application.
Irecipe Launches Two New Sunscreens Focused on Skincare Needs
The clean beauty brand ireipe aims to capture the sun care market with tailored solutions for diverse skin concerns.
At Home Expands THOME's Pharmacy Distribution with New PPM Creams
The launch of THOME’s PPM Creams signifies strategic growth in dermatological cosmetics targeting both domestic and international consumers.
Moroccanoil Expands Customer Engagement at Seoul Jazz Festival 2026
The premium hair and body care brand utilizes the event for product sampling and direct consumer interaction.
Activeon Showcases Clean Beauty Innovations at NYSCC Supplier's Day 2026
Activeon confirms global interest in clean beauty materials as it fills the gap for natural alternatives to petrochemical ingredients.
Rising Demand for Scalp Cooling Products Marks New Trend in Haircare Market
As summer heat drives changes in consumer preference, scalp cooling care products become essential in beauty routines.
National K-Beauty Week Unveils Rising Influence of K-Beauty in the U.S.
The inaugural National K-Beauty Week showcases K-beauty's cultural and economic ascent in the U.S. market alongside strategic expansion plans.
Increase in Export Vouchers for Logistics, Exhibitions, and Certifications
KOTRA continues to enhance export voucher program effectiveness amid trade uncertainties to support companies, particularly in beauty and consumer goods sectors.
Korean Cosmetics Companies Increase Support for US Market Entry
The extended application period for the joint logistics support program highlights rising demand for K-beauty in the US.
CJ Olive Young Launches First U.S. Store, Targeting Global Beauty Market
The launch in Pasadena and a dedicated online store signal CJ Olive Young's strategic entry into the world's largest beauty market.
Aekyung Industry Sponsors Human Library Event for Single-Parent Families
The initiative aims to support independence and self-esteem among single-parent households through community engagement.
Korean Company Kolmar Develops Targeted Anti-Aging Technology Using Drug Delivery Systems
Kolmar’s innovative approach merges pharmaceutical technology with beauty, aiming for breakthroughs in anti-aging formulations for global markets.
Asia Beauty Festival Highlights K-Beauty's Growth and Global Impact
The 12th Asia Beauty Festival showcased unprecedented participation, signaling strong momentum for K-Beauty's international presence.
SBA and TikTok Collaborate to Elevate Global Brand Marketing for SMEs
The partnership aims to enhance Seoul's SMEs' marketing capabilities through targeted TikTok training initiatives.
Cosmecca China Strengthens Market Presence at CBE China Beauty Expo
Leveraging live commerce and innovative formulation technologies, Cosmecca China showcases its competitive edge in the dynamic Chinese beauty market.
Seonjine Beauty Science Reports Q1 2026 Revenue Growth Amid Strategic Investments
With a revenue increase and focused brand investments, Seonjine Beauty Science anticipates significant market expansion in 2026.
IBITA and KOTRA Gear Up for Strategic K-Beauty Market Entry at Beautyworld Japan Tokyo 2026
The collaboration signals a significant push to enhance K-Beauty’s presence and competitiveness in the Japanese market.
Cosmax Showcases Innovative Beauty-Wellness Synergies at Asia's Largest Expo
The company highlights cutting-edge formulations and bio-convergence technology at the 30th China Shanghai Beauty Expo.
Eva Cleur Sponsors the 2nd Misa Guitar Festival with Strategic Product Placement
The sponsorship highlights Eva Cleur's growing footprint in the specialized beauty market for golfers, showcasing its innovative sun care solutions.
Korean SMEs Explore AI Transformation Strategies at Recent Forum
Discussions aim to fortify the role of small to medium enterprises in Korea's AI landscape through tailored support strategies.