Korean Ministry Enhances Export Support for Cosmetics Industry

A strategic overhaul of regulatory support for Korean cosmetics aims to bolster international market entry and compliance efficiency.

KTR Forms Partnerships to Enhance Carbon Neutrality in Industrial Complexes

A consortium of nine organizations, led by KTR, aims to support carbon neutrality in Korea’s export sector through improved verification processes.

Dongkook Pharmaceutical Launches Customized Melaset Solutions at Olive Young

The new Melaset line provides targeted care for melasma through a three-step system, leveraging K-derma technology to meet growing demand in K-beauty.

NARS Unveils Light Reflecting Luminescing Moment Collection

The new collection positions NARS at the forefront of glow-centric makeup trends, enhancing both consumer engagement and market share.

Aekyung Promotes K-Beauty with Strategic Entry into Polish Market

Aekyung Industry launches Cica Labo and Alpist brands in Rossmann Poland, targeting a rapidly growing haircare market.

Gungjung Bichaek Expands Kid’s Hair Care Line Amid Rising Global Interest

Amid growing K-beauty trends, Gungjung Bichaek shifts focus from skincare to hair care, capitalizing on the increasing demand for children's hair products.

Nuegray Launches New Milk Drop Collection at Olive Young

The entry of the Milk Drop Collection signals a strategic expansion into seasonal offerings for the growing K-beauty segment.

Lagom Unveils Tailored Sunscreens for Spring Outdoor Activities

The launch of three specialized sunscreens by Lagom signals targeted consumer engagement strategies in response to increased outdoor activity.

LG Household & Health Care Launches Iconic Barbie x Euthymol Collaboration

The limited-edition collaboration aims to reshape the oral beauty market with distinct consumer engagement strategies.

Dewytree Reinvents Itself with High-Performance Soothing Skincare Focus

The brand's rebranding initiative emphasizes functional skincare backed by proven efficacy.

LG Household & Health Care Adjusts Payment Terms Amid Middle East Crisis

To mitigate the impact of rising raw material costs, LG Household & Health Care is raising supplier prices, promoting growth through collaboration.

The Saem Launches April Sales Event with Up to 50% Off to Drive Seasonal Engagement

The Saem's 'April Sam Day' offers substantial discounts, strategically positioned to enhance customer acquisition and retention during the spring season.

Lush Korea Launches Limited Collaboration with Super Mario Galaxy

The strategic partnership with Nintendo enriches Lush's product portfolio while tapping into cinematic brand collaborations.

Korea Health Industry Development Institute Launches Revised Global Biohealth Trends Report

The report now includes a dedicated section on medical artificial intelligence to strengthen Korea's global health sector competitiveness.

L'Oréal Korea Hosts K-DAS to Innovate Consumer Beauty Journey

The Korea Digital Acceleration Summit focuses on AI and technology to transform consumer engagement.

POINT Launches Innovative Gelato Pack Cleansers to Enhance Skincare Experience

POINT’s new product line aims to streamline skincare routines while engaging younger consumers through unique sensorial experiences.

Igoong Igoong and Mimi Box Forge Strategic Partnership for Nooni Lip Oil

The partnership aims to leverage combined strengths to achieve significant market penetration in the U.S. beauty sector.

Accelerating K-Beauty’s Global Expansion Through Collaborative Retail Strategies

The Ministry of Trade and KOTRA establish initiatives to drive simultaneous growth in K-Beauty exports and distribution networks.

Suwon City Seeks Participants for 2026 BeautySum Korea

The upcoming event will feature extensive exhibition space and business programs for the beauty industry.

Darim Biotech Launches Performance Nutrition Line Exclusively on KREAM

The new product line targets specific athletic needs at different workout stages, reflecting current performance-driven consumer trends.