Newselect Launches Special Recruitment for Global B2B Sales Talent

With a transparent hiring process, Newselect aims to bolster its global expansion through strategic talent acquisition.

AisoI Collaborates with Popular Character Babugamja on New Soothing Gel

AisoI's partnership with Babugamja signals a strategic approach to attract consumers during summer skincare season.

Nuegray Participates in Musinsa Mudong 26 Summer Black Friday with Major Discounts

Nuegray leverages Musinsa's five-year milestone to drive brand awareness and sales through strategic discounting.

Yunjac Expands Skincare Line with Innovative ‘Skin Perfecting Prep Cream’

Yunjac's new product signals a strategic extension of its Prep technology from makeup to skincare, enhancing market competitiveness.

Royal Heritage Brand Gungsungbichek Tops K-beauty Awards for Baby Skincare

Gungsungbichek's Baby Moisture Lotion and Cream secure top spots in the 2026 Hwahae Awards, highlighting significant consumer trust and product excellence.

Signiq Launches Eye Cream Trio in South Korea and the U.S.

The brand introduces specialized eye creams aimed at addressing different concerns, marking a significant expansion strategy in key markets.

Amazon Accelerator 2026 Enhances K-Beauty Brands' US Market Access Through Expanded Benefits

The program, in partnership with Seoul Business Agency, offers vital support to K-Beauty brands aiming to enter the US market.

GSC Offers Comprehensive Support for FDA OTC Registration to Enhance U.S. Market Entry

As Korean beauty brands face hurdles in FDA registration, GSC Korea launches a program to streamline the process and bolster exports.

Gyeonggi Province Invites SMEs to Participate in ASEAN Export Consultation

The initiative aims to foster opportunities for halal-certified products amidst growing demand in Southeast Asian markets.

AI Utilization Gap Between Large and Small Enterprises Highlights Structural Challenges

The need for robust infrastructure and targeted training programs emerges as a crucial response to AI adoption disparities in the corporate sector.

MISSHA Expands Multi-Channel Strategy in North America with Olive Young Entry

As MISSHA enters Olive Young's online and offline channels in the U.S., it enhances its multi-channel approach, leveraging heritage and competitive skincare.

Aekyung Industry Initiates Agricultural Support Program to Foster Community Growth

Aekyung Industry is reinforcing its community engagement by assisting local farming initiatives amid labor shortages, enhancing its strategic positioning in the market.

KOTRA Appoints Ambassadors to Showcase K-Beauty at Hanoi Korean Wave Expo

The appointment of K-pop idols as ambassadors anticipates a significant boost for K-consumer goods and cultural exports in Vietnam.

Seoul Business Agency Partners with Amazon to Accelerate US Market Entry for Korean Brands

The program aims to empower domestic brands lacking US market experience through comprehensive support from listing to marketing execution.

Trienbio Launches HERBAGEN™ Black Rice-PDRN: A Sustainable Solution for Skin Regeneration

The introduction of HERBAGEN™ Black Rice-PDRN signals a shift towards plant-based regenerative beauty technologies, aligning with current clean beauty trends.

Wingate Korea to Attend CEAC 2026 Amid Evolving EU Regulations

Participation in the Cosmetics Europe Annual Conference highlights critical updates on regulation and sustainability for domestic firms.

ESCO Cosmetic Launches Trust-Based Global Marketing Strategy Leveraging Blockchain and NFTs

The vegan beauty brand combines blockchain technology and an innovative membership model to reshape K-beauty marketing standards.

K-Beauty Brands Leverage TikTok for U.S. Market Expansion

Short-form marketing initiatives gain traction as K-beauty brands enhance consumer touchpoints in the U.S.

KAIST-Developed Grabity Shampoo Claims 73% Reduction in Hair Loss within Two Weeks

The launch of Grabity PDRN Hair Recovery Shampoo signifies a strategic advancement in K-beauty targeting aging hair demographics.

AGE20’S Launches Co-Developed Slick Glaze Blush Stick with Influencer Sunny Channel

The innovative blush stick reflects AGE20’S commitment to trend-responsive products through strategic influencer collaboration.