The Face Shop Secures Title of Korea's No.1 Facial Cleansing Wipes for Second Year

The brand's expansion into North America highlights strategic growth and market leadership.

Neopharm and Hyer Corporation Conclude Successful HILO WAVE Symposium

The recent symposium facilitated knowledge exchange in clinical applications, emphasizing the potential of HILO WAVE in aesthetic medicine.

TriEn Bio Plans Major Focus on Next-Gen Bio-Materials in 2026

The company aims to enhance its market positioning with advanced bio-technologies and strategic partnerships.

Sulwhasoo Unveils 'Crafted for Summer' Exhibition in Bukchon

The exhibition blends Korean craftsmanship with seasonal beauty, enriching brand engagement.

Aekyung Industrial to Showcase at Cosmoprof Las Vegas 2026

Aekyung Industrial aims to expand its B2B distribution channels in North and South America at the global beauty event.

Korean Cosmetic Industry Institute Launches 2026 Marketing Training Program

The new curriculum aims to enhance practical marketing skills for beauty brand professionals, boosting competitiveness in a rapidly evolving market.

Cosmax Enters Japan’s Beauty Market with AI-Driven Customization

The strategic joint venture with Fujishin marks a significant step in Cosmax’s plan to expand its tailored cosmetics model internationally.

Korea's Government-Backed Initiative to Drive Next-Generation Sustainable Cosmetics R&D

A targeted survey to shape a new R&D project will bolster Korea's competitive edge in sustainable beauty technology.

Trienbio Unveils ‘Block & Heal’ System to Combat Aging

The innovative dual-action strategy targets stress hormones while promoting skin regeneration, marking a shift in anti-aging approaches.

Cosmax Partners with Fujishin to Expand AI-Driven Custom Cosmetics in Japan

The establishment of a joint venture marks Cosmax's strategic entry into the personalized cosmetics market, leveraging AI technology and local distribution.

Able C&C Achieves Record Sales During Amazon Prime Day, Boosting MISSHA's Presence

The impressive performance of MISSHA during Amazon's major shopping event indicates heightened competitiveness of K-beauty in the U.S. market.

Toly Korea Targets Global Market with Eco-Friendly and Functional Packaging Solutions

Toly Korea enhances competitiveness through sustainable materials and advanced packaging technologies, meeting diverse needs of domestic and international brands.

Dewytree Partners with Popular Character for Summer Popup Stores

The Dewytree brand targets Gen Z and millennials with engaging pop-up events in Hongdae and Seongsu, featuring limited-edition goods and skin care solutions.

MyNoxcell Expands Presence with Launch at Olive Young and Beauty Mansion

The entry of four products, including the new Scalp Serum, signals MyNoxcell’s commitment to the growing scalp care market.

The Ordinary Launches 'Target & Treat Set' to Address Oily Skin Challenges

The introduction aims to enhance targeted skincare solutions while reinforcing brand positioning within the K-beauty market.

Korean Quick Beauty Brand SENSEL Launches Time-Blush for Busy Consumers

SENSEL introduces the Time Blush, a stick blusher designed to enhance daily moods, reflecting the brand's commitment to quick beauty solutions.

Sehwa P&C Strengthens Responsible Management with Shareholding Expansion

The company's executives increase their stake to enhance corporate value and communicate confidence in growth.

BLACKFORET Appoints Kim Won-hoon as Brand Model to Strengthen Market Presence

The appointment signals a strategic push for enhanced consumer engagement and brand trust in the hair care sector.

Lush Korea Hosts Art Exhibitions to Support Local Artists

The initiatives at Lush Village foster community engagement while promoting regional artistry.

K-Beauty Brand La Nouvelle Peau Enters European Market via Oh My Cream

The premium skincare brand accelerates its European presence through strategic retail partnerships.