Able C&C Achieves Record Sales During Amazon Prime Day, Boosting MISSHA's Presence

The impressive performance of MISSHA during Amazon's major shopping event indicates heightened competitiveness of K-beauty in the U.S. market.

K-Beauty Brand La Nouvelle Peau Enters European Market via Oh My Cream

The premium skincare brand accelerates its European presence through strategic retail partnerships.

The Ordinary Launches 'Target & Treat Set' to Address Oily Skin Challenges

The introduction aims to enhance targeted skincare solutions while reinforcing brand positioning within the K-beauty market.

Korean Quick Beauty Brand SENSEL Launches Time-Blush for Busy Consumers

SENSEL introduces the Time Blush, a stick blusher designed to enhance daily moods, reflecting the brand's commitment to quick beauty solutions.

Dewytree Partners with Popular Character for Summer Popup Stores

The Dewytree brand targets Gen Z and millennials with engaging pop-up events in Hongdae and Seongsu, featuring limited-edition goods and skin care solutions.

Toly Korea Targets Global Market with Eco-Friendly and Functional Packaging Solutions

Toly Korea enhances competitiveness through sustainable materials and advanced packaging technologies, meeting diverse needs of domestic and international brands.

Hourglass Partners with Actress Park Gyu-young for Phantom Blur Balm Launch

The partnership signals Hourglass's strategic alignment with a global ambassador to enhance market presence and broaden luxury lip offerings.

Sehwa P&C Strengthens Responsible Management with Shareholding Expansion

The company's executives increase their stake to enhance corporate value and communicate confidence in growth.

MyNoxcell Expands Presence with Launch at Olive Young and Beauty Mansion

The entry of four products, including the new Scalp Serum, signals MyNoxcell’s commitment to the growing scalp care market.

BLACKFORET Appoints Kim Won-hoon as Brand Model to Strengthen Market Presence

The appointment signals a strategic push for enhanced consumer engagement and brand trust in the hair care sector.

Lush Korea Hosts Art Exhibitions to Support Local Artists

The initiatives at Lush Village foster community engagement while promoting regional artistry.

Imiin Recognized with Ministerial Award for Innovation and Export Growth

Imiin's advancements in hydrogel technology and global distribution strategies showcase its competitive edge in the skincare ODM sector.

AmorePacific Group Achieves Record Sales During Amazon Prime Day 2026

The group's growth in U.S. and European markets highlights its expanding global reach and digital competitiveness.

Korean MFDS Issues New Regulatory Framework for Cosmetics Safety Evaluations

The revised Cosmetics Act establishes critical safety evaluation benchmarks, enhancing K-beauty’s global competitiveness.

Vietnam's K-Culture Expo Achieves Record $33.26 Million in B2B Sales

The K-Culture Expo in Hanoi underscores the growing demand for Korean consumer goods in Vietnam, reflecting strategic opportunities for market expansion.

Gyeongbuk Province Secures $212,000 in Exports at InterCHARM Korea 2026

Regional beauty firms showcased their potential, proving global competitiveness at Korea’s largest beauty exhibition.

Sunjin Beauty Science Forms Joint Venture with Marshmallow Makeup for Global ODM Model

The collaboration aims to leverage local manufacturing strengths alongside established distribution networks in Southeast Asia.

PAW PAW LABO Recognized as 'Rising Brand' by Hyundai Department Store

The holistic wellness brand accelerates its market presence and revenue through strategic retail initiatives.

CJ Olive Young Introduces AI Shopping Assistant to Enhance Foreign Customer Experience

The new AI-driven service aims to improve shopping convenience and operational efficiency amid rising global K-beauty demand.

Summer Skincare Solutions Addressing Pore Concerns Gain Attention

As consumer demand for effective summer pore care rises, brands are adapting strategies to meet seasonal skincare needs.