Mimi Box Gains Traction in Japan's TikTok Shop with Nooni and I’m Meme

Mimi Box reinforces its position in Japan through content-driven e-commerce strategies, leveraging TikTok Shop's unique format.

Korea to Host 2026 Beauty Festival Focused on K-Beauty Experience

The Ministry of Culture, Sports and Tourism aims to expand K-beauty tourism through immersive experiences and partnerships with online travel agencies.

Sehwa P&C's Moremo Marks Decade with Record-Setting Discount Campaign

The Korean beauty brand Moremo leverages strategic partnerships to celebrate its 10th anniversary, promising significant savings for loyal customers.

Aekyung Industry Launches Blood Donation Campaign for Community Support

The initiative aims to address blood supply shortages through employee engagement and corporate responsibility.

K-Beauty Play Expands with Third Location in Busan

The new venue aims to bolster regional cosmetic brands and enhance global outreach.

Lush Korea Introduces Exclusive Store Experience with Second Jeju Location

The opening of Lush Jeju Songdang on June 5 marks a strategic expansion, emphasizing immersive customer experiences and localized product offerings.

K-Beauty Signals Bioconvergence Entry with Successful U.S. Popup Store Launch

The Korean Health Industry Development Institute showcases K-Beauty's bioconvergence strength through a strategic popup store in San Diego.

Kerasys Accelerates Push into CIS Haircare Market

The K-beauty brand strengthens its presence in Kazakhstan and Uzbekistan with strategic K-POP events driving significant consumer engagement.

Cosmecca Korea Accelerates AI-Driven Innovation in K-Beauty Manufacturing

The company aims to establish a comprehensive AI platform for autonomous cosmetics production through major funding and strategic partnerships.

LizK unveils success at Haus of K pop-up in Brooklyn, driving U.S. market engagement

The K-beauty brand LizK reports a swift sellout of key products at a recent U.S. pop-up event, signaling strong market potential.

Korea Otsuka's UROS Launches All-in-One Skin Breezy Lotion for Summer

The new lotion addresses summer skincare challenges, offering multifunctionality tailored to men’s skin concerns.

Yoon Dong-han Publishes 'The Great Management of Yi Sun-sin', Marking Strategic Insights for Korean Beauty

The release of Yoon Dong-han's new book emphasizes management philosophies drawn from Yi Sun-sin, aiming to influence current business practices.

Korean Biohealth Sector Sees Slowdown while Cosmetics Thrive in Profitability

Despite a deceleration in growth, the cosmetics segment in Korea exhibits robust asset expansion and improved profitability.

Gen Z Embraces Self-Care Devices for Simplified Summer Skin and Body Management

A shift towards self-care routines among Gen Z is driving demand for portable beauty devices that cater to summer skin and body maintenance.

Olive Young Dominates Korean Beauty E-commerce Landscape

Recent Sensor Tower report highlights significant shifts in global e-commerce traffic, with Olive Young leading the Korean market.

Enkos Announces New Factory Launch and Digital Overhaul, Elevating Global IDM Positioning

The establishment of a new production facility and the comprehensive renewal of its brand identity signals Enkos' commitment to innovation in the K-beauty market.

THOME's The Glow Approaches 20 Billion Won in Cumulative Live Commerce Sales

The private aesthetic brand bolsters its market position through live commerce, demonstrating significant revenue growth.

AMUTY Launches K-Beauty Pop-Up Store in Mexico to Validate Market Potential

The 'Happy Birthday with K-Beauty' event aims to collect consumer insights and expand distribution networks for Korean brands.

Aekyung Industry Secures Certification as ‘Outstanding Company for Employee Invention Compensation’

The certification underscores Aekyung's commitment to innovation and intellectual property development.

Korea Expo Paris 2026 Achieves $1.38 Million in Export Contracts for K-Brands

Gyeonggi Province showcases 15 SMEs at K-Beauty exhibition, driving significant export dialogue and potential contracts.