ANUA Appoints Park Hee-sun as Ambassador for Mugwort Line

The partnership enhances ANUA's brand alignment with authentic skincare values through a true consumer advocate.

Moroccanoil Appoints Korean Hair Artist Dean as First Asian Ambassador

The selection of Dean marks a significant milestone for Moroccanoil's presence in the Asian market, reflecting the brand's commitment to regional representation and innovation in hair care.

LUNA Launches Pop-Up Store in Japan's Shin-Okubo to Boost Brand Presence

Through a strategic pop-up initiative, LUNA seeks to deepen engagement with Japanese consumers in a key K-beauty district.

SinoShoor Lutronic Secures Regulatory Approvals for XERF in Four Countries

The global medical aesthetic firm expands its footprint in the APAC and Middle Eastern markets through critical regulatory approvals.

YUNJAC Launches Skin Perfecting Base Prep Cushion to Strengthen Summer Makeup Portfolio

The new cushion foundation aims to address rising consumer demand for long-lasting, breathable makeup solutions amidst increasing heat.

Challengers' Campaigns Highlight Importance of Sustained Ranking in E-commerce

As digital advertising transitions, maintaining product visibility directly correlates with sales performance.

Euodia Forms Strategic MOU with Jibun de Esute to Connect Korea and Japan's Medical Beauty Markets

The partnership aims to establish an integrated management model to enhance cross-border client experiences in aesthetic treatments.

Refilled Partners with Olive Young for Family Month Promotion

Refilled participates in Olive Young's campaign to enhance scalp care gift options ahead of May.

Ably Launches BYBLY, a Unique Value-Driven Beauty Brand

The debut of BYBLY signals a strategic entry into the beauty sector aimed at Gen Z consumers by capitalizing on extensive customer data insights.

EIOM Launches Anti-Glycation Skin Care Solution Addressing Aging

The introduction of the Zero Sugar Glycation Peel-Off Mask reflects growing consumer demand for innovative anti-aging solutions targeting glycation, a key cause of skin aging.

Dongkook Pharmaceutical Launches Centellian24's New Anti-Aging Cushion

The Centellian24 line introduces a multi-functional product targeting melasma, anti-aging, and skin coverage, set to debut in April.

Arocell Partners with Cheongdam Marie Double Bless for Postpartum Solutions

This collaboration aims to address postpartum skin concerns with targeted treatments.

Truth Of Beauty Launches at Musinsa Megastore in Seongsu, Expanding Offline Presence

The launch emphasizes authentic connections with the MZ generation while showcasing 16 core products rooted in brand integrity.

Anua Secures Back-to-Back Wins at 2026 NewBeauty Awards

The K-beauty brand's recognition showcases its product efficacy and market potential in global beauty.

Celebon Launches Innovative Tuning X Cream Mist to Meet Seasonal Skin Care Needs

The new product reflects emerging consumer demands for convenience and sustained skin care effectiveness during transitional weather.

Korea Showcases at Beautycare Hanoi 2026 to Boost K-Beauty Presence

KOECO leads the initiative for South Korean beauty brands at Vietnam's premier beauty expo, highlighting strong market potential.

Myeongji Factory Expands Engagement at Ulta Beauty's Major Conference

Participation in Ulta Beauty's leadership conference strengthens brand positioning in North America.

Koeico to Showcase Korean Pavilion at BeautyAsia Singapore 2026

The initiative underscores the strategic importance of the ASEAN market for K-beauty brands seeking international expansion.

Innisfree Launches Green Tea PDRN Exosome Gel Mask to Meet Home Care Demand

The new gel mask symbolizes a shift toward effective at-home skincare for busy consumers, leveraging green tea's properties.

KTR Designated as Performance Evaluation Institution for Cybersecurity Products

The designation signifies a strategic advancement in providing rigorous performance validation for network security solutions.