The K-Culture Expo in Hanoi underscores the growing demand for Korean consumer goods in Vietnam, reflecting strategic opportunities for market expansion.
The renowned luxury beauty brand Sulwhasoo reintroduces its key exfoliating product, enhancing customer satisfaction and retention in the exfoliation market.
The launch of a new Micro Fulfillment Center in Jeju aims to expand same-day delivery capabilities, solidifying online channel offerings and enhancing overall customer experience.