CNP Accelerates Southeast Asia Expansion with Influencer Engagement Strategy

CNP leverages collaboration with TikTok influencer Tun Pham to enhance its competitive edge in Vietnam's beauty market.

Senovis Responds to Rising UV Concerns with Innovative Inner Beauty Solutions

As consumer interest in skin health grows amid environmental changes, Senovis introduces a new collagen range tailored for holistic skincare.

Cynosure Lutronic Showcases Research at ASLMS 2026 with Strong Focus on XERF Technology

The company presented 29 accepted abstracts, highlighting advances in high-frequency RF applications and key clinical outcomes.

Amorepacific's Amore Mall Launches Major Summer Sale Event for 2026

Amore Mall's upcoming 'Summer Amore Sale Festa' aims to enhance customer engagement and retention through unique limited editions and rewarding shopping experiences.

Osulloc and Adidas Korea Host Successful Wellness Running Event in Jeju

The collaboration emphasizes the integration of wellness into lifestyle with tea culture and running.

Cosmecare Korea Acquires Factory for 640 Billion Won to Expand Production Capacity

The strategic acquisition aims to enhance competitiveness in the global K-beauty market amid rising demand.

Celebon Launches Innovative Summer Anti-Aging Solution with Tuning X Cream Mist

Celebon's Tuning X Cream Mist redefines summer skincare, emphasizing convenience and advanced absorption technology for enhanced anti-aging benefits.

Cosmecca Korea Announces ISO 50001 Certification and Smart Eco-Factory Achievement on Environment Day

The company's sustainable manufacturing initiatives aim to enhance operational efficiency and reaffirm commitment to ESG standards.

Etude Expands US Distribution Through Olive Young Pasadena Launch

Etude's entry into Olive Young's US online and Pasadena retail store marks a significant move to enhance K-beauty accessibility.

The Rise of Skip-Care: Streamlined Skincare Meets Multifunctionality

As the skip-care trend gains traction, brands are innovating to address consumer needs for efficiency and effectiveness in skincare.

Korean Authorities Emphasize Proper Sunscreen Use Ahead of Summer Season

The Ministry of Food and Drug Safety outlines essential guidance for consumers on effective sunscreen application to safeguard skin health.

South Korea's Ministry of Food and Drug Safety Launches Cosmetic Safety Evaluation Body

The newly formed public-private partnership aims to streamline data sharing for enhanced product safety in the K-beauty sector.

K-Beauty Exports Reach Record $1.18 Billion in May 2026

Despite global economic uncertainties, K-beauty demonstrates robust competitiveness, indicating strategic market diversification.

Evaclar Partners at E1 Charity Open, Showcases Golf-Focused Product Line

The brand leverages strategic sponsorship to enhance visibility and engagement within the golfing community.

Korean Make-Up Professionals Association Partners with E-Tube Bio to Drive Beauty Industry Advancement

A strategic MOU aims to enhance global beauty collaboration and expert certification development.

Yegreena's Han Sung-soo: Prioritizing People for Sustainable Growth

The leading ODM/OBM company sets ambitious revenue targets while embedding ESG principles into its core operations.

Korean Cosmetics Research Institute Launches Digital Marketing Support for Online Platforms

The program aims to enhance the global digital marketing capabilities of Korean beauty firms targeting various international markets.

June's Key Skincare Focus: Hydration to Combat Skin Dehydration

With rising temperatures and humidity, skincare brands must emphasize moisture retention to meet evolving consumer needs.

K-Beauty Expands Footprint in Southern Europe with Brand Expo in Spain

The recent Brand Expo in Madrid highlights the strategic push of K-consumer goods into the European market, especially in Spain and surrounding regions.

Korean Citrus Varieties Gain Recognition for Skin Barrier Improvement in Cosmetics

The Rural Development Administration announces efficacy certification for functional cosmetics featuring local citrus varieties, indicating a strategic opportunity for industry expansion.