CNP Accelerates Southeast Asia Expansion with Influencer Engagement Strategy

CNP leverages collaboration with TikTok influencer Tun Pham to enhance its competitive edge in Vietnam's beauty market.

Laneige Expands Footprint with First Global Flagship Store in Myeongdong

The newly unveiled 'Laneige Seoul' embodies the brand's philosophy and cutting-edge beauty technology, promising tailored customer experiences.

Osulloc and Adidas Korea Host Successful Wellness Running Event in Jeju

The collaboration emphasizes the integration of wellness into lifestyle with tea culture and running.

Amorepacific's Amore Mall Launches Major Summer Sale Event for 2026

Amore Mall's upcoming 'Summer Amore Sale Festa' aims to enhance customer engagement and retention through unique limited editions and rewarding shopping experiences.

Cosmecca Korea Announces ISO 50001 Certification and Smart Eco-Factory Achievement on Environment Day

The company's sustainable manufacturing initiatives aim to enhance operational efficiency and reaffirm commitment to ESG standards.

Cosmecare Korea Acquires Factory for 640 Billion Won to Expand Production Capacity

The strategic acquisition aims to enhance competitiveness in the global K-beauty market amid rising demand.

Kosemeca Korea Partners with Korea University to Innovate Microbiome-Based Dermacosmetics

This strategic collaboration aims to enhance the global anti-aging market through the development of innovative skin care ingredients.

Etude Expands US Distribution Through Olive Young Pasadena Launch

Etude's entry into Olive Young's US online and Pasadena retail store marks a significant move to enhance K-beauty accessibility.

K-Beauty's 'Morning Shed' Trend Reshapes Patch Skincare Market

As Korean beauty brand Imyinn unveils innovative patch solutions, the global patch skincare market experiences rapid growth and evolving consumer preferences.

K-Beauty Exports Reach Record $1.18 Billion in May 2026

Despite global economic uncertainties, K-beauty demonstrates robust competitiveness, indicating strategic market diversification.

Korean Make-Up Professionals Association Partners with E-Tube Bio to Drive Beauty Industry Advancement

A strategic MOU aims to enhance global beauty collaboration and expert certification development.

Dr. G Strengthens Commitment to Youth Empowerment Through Continued Sponsorship

The brand supports the Green Umbrella's initiative for youth independence for a third consecutive year, celebrating their holistic approach to social responsibility.

Evaclar Partners at E1 Charity Open, Showcases Golf-Focused Product Line

The brand leverages strategic sponsorship to enhance visibility and engagement within the golfing community.

Yegreena's Han Sung-soo: Prioritizing People for Sustainable Growth

The leading ODM/OBM company sets ambitious revenue targets while embedding ESG principles into its core operations.

Cynosure Lutronic Showcases Research at ASLMS 2026 with Strong Focus on XERF Technology

The company presented 29 accepted abstracts, highlighting advances in high-frequency RF applications and key clinical outcomes.

South Korea's Ministry of Food and Drug Safety Launches Cosmetic Safety Evaluation Body

The newly formed public-private partnership aims to streamline data sharing for enhanced product safety in the K-beauty sector.

Celebon Launches Innovative Summer Anti-Aging Solution with Tuning X Cream Mist

Celebon's Tuning X Cream Mist redefines summer skincare, emphasizing convenience and advanced absorption technology for enhanced anti-aging benefits.

Korean Authorities Emphasize Proper Sunscreen Use Ahead of Summer Season

The Ministry of Food and Drug Safety outlines essential guidance for consumers on effective sunscreen application to safeguard skin health.

Korean Cosmetics Research Institute Launches Digital Marketing Support for Online Platforms

The program aims to enhance the global digital marketing capabilities of Korean beauty firms targeting various international markets.

Korean Eco Energy Tackles Plastic Waste with Pyrolysis Innovation

Korea Eco Energy positions itself as a key player in transforming waste into valuable energy, responding to global sustainability demands.